Notes
Show the work.
Short write-ups of tests we run on ourselves — so you can see what the product actually does, without the sales layer.
In short
We would rather show you a result you can check than tell you to trust us. If a test is small, we say so. If we do not know something yet, we leave it off the page.
Benchmark replication
Replicating Gartner's 67% benchmark
Gartner reported that 67% of B2B buyers prefer rep-free buying. Our first synthetic run failed (7%). Our calibrated run unlocked the truth: a 50/50 split in the $15k–$50k ACV dead zone.
28 Sep 2026Read the noteA comparison
The same model, asked two ways
Ask a chatbot about your product and it tends to agree with you. Ask a Synthser panel and it does not. We ran both.
26 Sep 2026Read the note